FACT: You hear a lot of workshop folk talk about PASSION, and that’s too bad, because PASSION is fickle; it’s here one day and gone the next. It decides when it wants to show up and sometimes, when it’s really important, it decides to take an extended leave of absence. Don’t count on it. Instead, count on DETERMINATION. It shows up whether PASSION is there or not. And it kind of kicks its butt. xoxo

How to Get a Dress to Float: a photography tutorial

How to Get a Dress to Float: a Photography Tutorial from Missy Mwac on Vimeo.

You’ve seen the style: a woman standing dressed in the woods, or a meadow or a city street. She’s dressed in an elegant gown, the train of which is floating in the air behind her. Nothing else is blowing: not her hair, nor the trees…just the train of her gown.
And you’ve seen these images and wondered…how are they done? Is it Photoshop magic? Is it a trick gown?
It is neither. The answer is really quite simple AND easy. And in 30 seconds, I’ll show you how it’s done, so the next time you see one of these images, you can smile to yourself because now, you know the secret! xoxo

(note: I am a fan of 7th grade humor)

Make EVERYTHING Horizontal

I just read an article online that says that vertical photos are old-fashioned and outdated and that ALL photos should now be horizontal. Not one to ever buck a trend, I’m working on a new updated headshot.  xoxo

image

SanDisk has released a 512GB SD card. That’s half a terabyte of storage. It has an $800 price tag, but totally worth it. Think how impressed people will be when you tell them, “My <ahem> 512GB card won’t open.”  xoxo

I’ll “LIKE” It, But I’m Not Gonna Buy It

image

Situation: You create an image. You love the image. You post the image on Facebook. You say in the post how much you love the image. 125 of your friends hit the “like” button. You keep getting notifications. Your heart swells. You ride the Rainbow o’Happiness all day long.

The next day, you show client images. Client does not like. At all. 

You feel lost…confused…discouraged. 

You drown your sorrows in 4 pints of Ben and Jerry’s Phish Food. 

And you wonder how this happened. 

Situation: You are scrolling through your Facebook newsfeed and you see an image that stops you dead in your tracks. It catches your eye not because it’s gorgeous, but because it isn’t. This thing is terrible. Not just a little terrible, either. As Dorothy Parker would say, “It’s fancy terrible. It’s terrible with raisins in it.” This is NOT a good image. 

And it has 225 likes. 

And you find yourself screaming, “Nooooooo!” at the computer screen. And you look at the perfectly exposed, composed and edited image you are working on and think if what you just saw is considered “good photography,” you should just pack it in and join the circus. 

And you wonder how this happened. 

Well, take my hand, and let me explain…

Many times, friends like your images because they like you; they want to make you feel good. That’s what friends do. This is not a Bad Thing. It’s done with the very best of intentions. But, the truth is, Facebook “likes” are not always an indicator of how well an image will do in a real world client scenario. How many times have you looked at an image and thought to yourself: “I could never sell that.” But it has a gazillion likes. It happens. And while there are certainly times where a beautiful image results in a beautiful sale and a beautiful reception on Facebook, there are just as many times when a gorgeous image gets 10 likes and a $2500 sale and an image of a back of a baby’s head gets 300 likes and “all images on disk for $125.”

And, when an underexposed blurry photo the color of dog pee garners 100 likes from friends, it doesn’t do the creator any favors. Because he/she will assume from those “likes” that those underexposed, blurry photos the color of dog pee will sell like hotcakes. And odds are good, they won’t. 

Now, Facebook “likes” are not just misleading, but they can also be bought. Literally. There are sites out there that will not only sell you “likes” to a Facebook page, but “likes” to individual posts on a page.You want to pretend 500 people like your image? That will be $12.95.  

Yeah, nothing disingenuous about that. 

It’s a crazy social media world out there, kids. So, keep this in mind the next time you post to Facebook. Because while “likes” make you feel good, an actual portrait sale will make you feel better.

xoxo

If I Had My Own Wine Label…JUST for Photographers

image

image

image

image

image

image

image

image

image

image

(It’s late. The clock is turning toward a new day, September 11. Lots of hearts and minds thinking back to 13 years ago. And as I peruse my newsfeed, I see an ad encouraging us to use a photo sharing site so that we can “Be the hero your client needs and deserves.” The Hero. And, oh boy, I had to take it waaay down…)

Heroes are people who step up to the plate. 
They run in when others run out. 
They know the odds and still, they saddle up for battle.

They come in many shapes and sizes
No two look identical
Except for their hearts…their hearts are exactly the same
Steadfast and true and forged from honor

Some heroes wear uniforms
Some wear regular clothes
Some look like GI Joes
Some look like moms, dads, brothers and sisters

But they all share that heart of honor

And, tonight, on the eve of 9/11
When we all cast our hearts and minds back to that day 13 years ago
We are reminded again what true honor looks like
What true bravery looks like
What true heroes look like.

So, excuse me, on this day of remembrance if I don’t find the comparison between a hero and someone who uploads pixels to a website even remotely similar.

We know what REAL heroes look like and what REAL heroes do…and it ain’t uploading images to a photo sharing site.

Thank you to the men and women who stand in the face of danger every day to keep us safe. They’ve not made words yet that match the gratitude we have for your unwavering dedication, so until they do, “thank you” will have to suffice.

We are forever in your debt.

xoxo

There is a site called PEEK that allows users to upload their websites to be critiqued by other users. Those giving the reviews are not necessarily qualified nor experienced but that won’t stop them from telling you what they think is wrong and should be changed. So, really, it’s pretty much like Facebook. 

xoxo

Things My Children Have Heard Their Mother Say Thanks to Photography

“Oh wait, the CF card is full. Don’t blow out the candles, yet. Wait…wait…hold on…darn it…hold on…”

“I paused it because this is Mommy’s editing show on Netflix. Mommy’s grown-up show.”

“I need to make a phone call, so you have to be really quiet. 

“We’ll go into the zoo in a minute-go stand by the flowers first so I can get a picture.” 

“Honey, I’m not upset with you. Mommy is just upset with her computer.” 

“I KNOW the candles are melting into the cake, just ONE second.”

“Oh, you wouldn’t like it this show at all. Spongebob is much better.” 

“I mean it…be quiet while I’m on the phone. This is important.”

“No, the zoo is not going to close.”

“Mommy’s crying because Photoshop is being mean to mommy.” 

“I think I got it. Wait…was that one candle out the WHOLE TIME?”

“It’s about oranges that are now black and it’s really super boring. What do you mean you still want to watch with me?”

“I’m sorry <client’s name> may I put you on hold for just a second?”

“Quit looking at the zoo entrance; look at me!”

“I’m sorry, honey, that was a very bad word mommy just said to her computer. Let’s not tell daddy.”

“Okay, let’s just get some new candles and start over.”

“Oops. Look at that. Netflix must be broken. I guess you can’t watch after all.”

“I can’t believe how you behaved while I was on the phone. You both are in time out until your 20. Now, get off the refrigerator.”

“Alright, I’m done. Let’s go into the zoo.  I’ll have better luck photographing the monkeys.” 

“If you don’t say that word ever again, I’ll get you ice cream.”

 

I have a sales system that allows me to show as many photos as I want for no additional charge.
I can keep them as long as I want.
It’s customized to each client.
It builds relationships, because the moment a client has a question, it is answered.
It senses a client’s hesitation and addresses it immediately.
It gives my recommendations and opinion on each image.
It leaves a client feeling special and more than a number.

It’s called: In-Person Sales.
And it’s awesome. xoxo